6 Ways to Easily Reduce Your Brochure Printing Costs
At Avenue Printing, we understand that high-quality brochures are essential for showcasing your business and attracting customers. However, creating stunning brochures doesn’t mean you have to break the bank. Here are six easy and effective ways to lower your printing costs without compromising on quality.
1. Optimise Your Design for Cost Efficiency
A well-thought-out design can save you money. For example:
Stick to Standard Sizes: Custom-sized brochures often require bespoke setups that increase costs. Opt for A4, A5, or DL sizes to save.
Use Minimalist Design: Avoid overloading your brochure with graphics or intricate details that demand expensive inks and processes.
2. Choose the Right Paper Stock
While thicker paper feels premium, it’s not always necessary.
Lightweight Options: Use slightly thinner paper stock (e.g., 130gsm instead of 170gsm) to reduce costs without sacrificing quality. Consider an uncoated paper as it feels more substantial than a gloss for little or no difference in print costs.
Recycled Paper: Eco-friendly recycled paper is often more affordable for certain projects and aligns with sustainability values, appealing to conscious customers.
3. Print in Bulk
Printing larger quantities at once can drastically reduce the cost per unit.
Economies of Scale: Discuss your long-term brochure needs with your printer. Ordering 5,000 units at once will cost less than two separate 2,500-unit orders.
4. Go Digital with Proofs
Proofing physical copies for every draft adds up quickly.
Digital Proofs: Request PDF proofs instead of physical ones during the review process. They’re quicker, cheaper, and just as effective for catching design issues.
5. Limit the Number of Pages
Think Concise: Evaluate whether you need a multi-fold or multi-page brochure. Simplify your messaging to fit fewer pages.
Double-Sided Printing: Use both sides of the page to convey your message, maximising space and reducing paper usage.
6. Consolidate Print Runs
If you have other print needs, such as business cards or flyers, consider combining orders.
Bundled Jobs: Combining multiple projects with your printer can lead to cost savings due to reduced setup and delivery fees.
Summary
Reducing brochure printing costs doesn’t mean compromising on quality. By optimising design, selecting the right materials, and leveraging strategies like bulk printing and digital proofs, you can create professional brochures while staying within budget.
At Avenue Printing, we specialise in cost-effective solutions for businesses in the southeast of England. Ready to save on your next print run? Contact us today for expert advice and competitive pricing!