With casebound book printing, its the quality of the finishing that marks the success of the job. For example, this print project for our client was manuafactured using thick 2.4mm greyboard cover. This ensures the finished item is both strong and durable. In addition, the inside text pages are all printed in full colour onto smooth 200gsm uncoated paper. Most importantly, gloss lamination was added to the outside cover to enhance the vibrancy of the colours and in addition, aid durability.
One way to increase the impact of a document is ensure that vibrancy of the colours are enhanced. By applying a gloss lamination to the outer cover has the effect of increasing the image intensity so that the printing appears brighter. Bright colours are attractive to the eye and immediately help to increase the engagement of the reader.
The ‘end papers’ are what bind the text to the outer hard cover. Often these are left unprinted. On the hand it is an opportunity to make it a feature; for this project, the designer put down a solid red area to the reverse of the end paper to bring the document to life.
The particular purpose of this casebound book was to ask the UK Government to use all their powers to push for peace in Yemen. Rather than discard, this document has a feel of permanence that can be put on a shelf as a reference
Avenue Printing Limited
26 Kings Hill Avenue
Kings Hill, West Malling
Kent
ME19 4AE